Realtor.com targets sell-side brokers with new lead gen toolkit

In its try and topple Zillow because the No. 1 itemizing platform, Realtor.com has launched a sell-side agent device package.

Itemizing Toolkit is a subscription-based service that’s now accessible to brokers nationwide.

“We’re on a mission to grow to be essentially the most invaluable platform powering enterprise progress for our brokers and brokers,” Blake Elmquist, Realtor.com’s vp of the vendor class, wrote in an electronic mail. “We all know it’s troublesome for them in at present’s market. Realtor.com has entry to a big viewers of consumers and sellers, and in comparison with the competitors, a better portion of our viewers is able to discover an agent to assist them transact. We’re targeted on rising and interesting that viewers even additional, as a result of we all know it would end in extra high quality leads for our prospects.”

Subscribers obtain entry to featured branding, together with larger agent profile placement on UpNest search outcomes (UpNest is Realtor.com’s pay-at-close vendor leads platform for brokers); pre-listing instruments from Cloud CMA by Lone Wolf, which characteristic native market information and purchaser intel from Realtor.com; promoted listings in Realtor.com search outcomes; in addition to a device that matches buy-side brokers with sell-side brokers whose listings match their purchaser’s want listing.

“Itemizing Toolkit is a purpose-built answer that empowers brokers to win extra listings and promote extra listings,” Elmquist stated. “Realtor.com is devoted to serving to brokers develop their enterprise by cyclical market circumstances and serving to sellers join with professionals who may help them to satisfy their targets.”

Realtor.com stated Itemizing Toolkit subscribers additionally obtain entry to the improved itemizing intelligence options from the no-cost model Realtor.com launched earlier this 12 months by way of the Realtor.com Itemizing Supervisor.

Wanting forward, Elmquist stated to anticipate extra new instruments and options just like the Itemizing Toolkit from Realtor.com.

“Realtor.com is dedicated to serving to drive enterprise outcomes for each purchaser and itemizing brokers; we have now a portfolio of conventional advertising and lead gen instruments for purchaser aspect brokers and now we’re increasing our merchandise and options to assist brokers with the promoting aspect of their enterprise,” Elmquist wrote.

The itemizing platform lately launched a device permitting owners to see potential short-term rental revenue estimates by an integration with Airbnb.