Large Purple Dot makes use of ChatGPT for AI-powered buyer help

The use-cases for AI-powered chatbots simply continue to grow. Large Purple Dot (BPD), a mortgage and actual property buyer relationship administration (CRM) and recruiting options firm in Irvine, California, introduced this week the combination of ChatGPT into its CRM ecosystem.

In response to Large Purple Dot, it is likely one of the first CRM corporations within the mortgage business to combine the ChatGPT API into its advertising and marketing platform.

“We’re excited to be one of many first CRM’s within the mortgage and actual property business to combine with ChatGPT,” Roxana Davidoff, CEO and founding father of Large Purple Dot, mentioned in an announcement.

The objective of the brand new BPD AI Assistant is to enhance buyer satisfaction, lead technology, and operational effectivity for Large Purple Dot’s shoppers utilizing AI-powered know-how, the corporate mentioned.

Via this integration, ChatGPT interacts with shoppers and streamline the gross sales processes utilizing pure language processing (NLP), which permits it to know questions from shoppers whereas responding in a extra “human-like” approach.

“The mixing of ChatGPT with our CRM platform will revolutionize the best way mortgage officers, actual property brokers, and recruiters talk with their shoppers,” Davidoff mentioned. “With pure language processing capabilities, our customers can present fast, correct responses to shoppers, liberating up extra time to concentrate on constructing relationships and shutting extra offers.”

The chatbot additionally makes use of deep studying methods to make sure that it generates correct responses to person queries in a conversational method, based on BPD.

The BPD AI Assistant may also be used for a variety of further functionalities, like managing groups by facilitating gross sales and communication teaching and serving to navigate via gross sales objections with responses which are geared towards objection administration.

The mixing is presently accessible for all Large Purple Dot shoppers, together with beta shoppers on the BPD Recruit platform, the corporate mentioned. The official launch date is about for April 30.