September 21, 2023

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How ChatGPT may also help you’re employed extra effectively and generate extra leads

5 min read

ChatGPT, the AI chatbot, has taken the world by storm over the previous few months. It took Netflix 3.5 years to succeed in a million customers, Fb ten months and Spotify 5 months. ChatGPT received to the primary million customers in 5 days. In two months after that, ChatGPT reached 100 million lively month-to-month customers.

However first issues first. 

What’s synthetic intelligence (AI)?

Synthetic intelligence refers to laptop techniques designed to carry out duties that normally require human intelligence, corresponding to recognizing speech, figuring out patterns or making selections. 

By its personal description, ChatGPT is “an AI-powered chatbot developed by OpenAI, based mostly on the GPT (Generative Pretrained Transformer) language mannequin. It makes use of deep studying methods to generate human-like responses to textual content inputs in a conversational method.”

With a whopping 175 billion parameters, GPT-4 (the most recent model of GPT) is the biggest and strongest language-processing AI mannequin so far.

Is ChatGPT free to make use of?

Sure, the fundamental model of ChatGPT is free to make use of. OpenAI additionally has a paid, premium model referred to as ChatGPT Plus that prices $20 per thirty days. ChatGPT Plus offers entry throughout peak occasions and first entry to new options. 

How do I entry ChatGPT?

You may entry it on its website. No downloading of software program or an app is required. The principle display screen greets you with “Examples,” “Capabilities” and “Limitations.” We are going to get to examples in additional element later on this article. For now, let’s concentrate on capabilities and limitations.

Not like a search engine like Google, the place each search wants to start out from scratch, ChatGPT can take follow-up directions. For instance, you possibly can ask ChatGPT, “Plan my journey from London to Paris and embrace the highest locations to go to if I’m staying for a day.” When it responds with the plan, you possibly can ask it to “Give a price estimate of the journey however exclude visiting Eiffel Tower.” ChatGPT is aware of what it answered as a part of the sooner query and adjusts the response accordingly.

As for the “limitations,” it’s not at all times right, and far knowledge has not been up to date after 2021.

ChatGPT for lenders

A number of use circumstances exist for mortgage corporations and mortgage officers to make use of ChatGPT and AI.

AI chatbots may also help enhance customer support by offering 24/7 assist, lowering response occasions and dealing with routine inquiries. 

AI can be utilized to supply a extra personalised expertise for mortgage clients. By analyzing buyer knowledge and habits, AI can establish particular person preferences and desires, permitting mortgage corporations to tailor their companies to every buyer’s distinctive wants.

AI may also assist with threat administration and fraud detection by enhancing knowledge accuracy.

And I can go on and on about this.

However since I’ve restricted house and you’ve got restricted time, let’s dive into the highest two duties that can make you extra environment friendly and productive and assist you to generate extra leads.

Activity #1 – Social media administration

ChatGPT can carry out nearly any process with regards to social media. Let’s begin by asking it to create a content material calendar for every week (you are able to do this for a month or perhaps a 12 months)

That’s two posts a day for seven days straight. However I needed extra than simply the concepts; I needed it to do extra work. So, right here’s what I requested it to do.

I discovered {that a} tad boring. So, I had a follow-up process.

It might additionally write the identical script in Spanish or dozens of different languages.

Listed below are a few of the capabilities of ChatGPT with social media advertising and marketing:

  • It might create a content material calendar that will help you plan what sort of content material will work finest for you
  • It is going to write a lot of the content material for you
  • It might revise the content material in any tone you would like if in case you have already written it, even including a contact of humor
  • For movies, it might counsel simply the title and the outline, or it might write the script of your entire video (as evidenced above)

Activity #2 – Electronic mail advertising and marketing via persuasive copywriting

ChatGPT can write unique emails and reply to emails. These are totally different out of your plain boring emails. They are often persuasive, use gross sales closing methods and sound like a authorized draft, as referenced in a CNN news article about an agent named Asion:

Lately, a shopper reached out to Asion with an issue: the lady had moved right into a pre-construction residence and couldn’t open her home windows. She had tried to contact the developer for months with no response. Asion ran a duplicate of certainly one of her emails via ChatGPT, asking it to rewrite it with an emphasis on the legal responsibility implications.

“ChatGPT wrote it as a authorized problem and unexpectedly, the developer confirmed up at her home,” he stated.

Let’s have a look at one other instance.

Then I requested it to write down the identical electronic mail utilizing a unique persuasive framework. So, you possibly can choose and select the model you want higher.

get higher solutions from ChatGPT

Whereas that is as straightforward as typing a key term on Google, the trick to getting higher outcomes is writing higher prompts (directions). 

Right here is the anatomy of an ideal immediate:

Simulate Persona -> Activity -> Context and/or Constraints -> Purpose -> Format Output

Go from a good immediate like “Give me good social media advertising and marketing concepts” to a fantastic immediate like “For a mortgage officer in Dallas, Texas, create a social media advertising and marketing technique for every week to have interaction the viewers with concepts for posts, tales and movies” utilizing the anatomy of an ideal immediate talked about above. 

Need to see extra case research? Obtain the free e-book “ChatGPT For Lenders” on

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