Cordless Media Inks New Deal With Internet Promoting Behemoth

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Cordless Media, an promoting firm for manufacturers and companies seeking to goal customers in all corners of residential actual property, has inked a partnership with The Commerce Desk, a outstanding, programmatic promoting platform that assists advert consumers with large-scale, data-driven campaigns, Inman has realized.

Cordless Media designs merchandise for corporations attempting to succeed in actual property manufacturers, homebuyers, shifting corporations, traders and different entities in actual property verticals.

It helps corporations purchase promoting on high-traffic actual property web sites, equivalent to these for a number of itemizing companies and standard client search portals. Clients vary from window corporations and residential décor suppliers to insurance coverage brokers and shifting corporations. They construct interactive widgets, show adverts and different calls-to-action, equivalent to mortgage calculators.

The Commerce Desk is a worldwide, digital ad-buying resolution with more than 2,700 employees and $1.5 billion in revenue in 2022. It empowers prospects to seek out their very best viewers and navigate the difficult market of web site show promoting throughout all situations of the web.

It leverages client information, search site visitors and different on-line demographic metrics to make sure prospects are reaching their ultimate prospects via a cloud-based software that helps them discover audiences utilizing focused show, video, Related TV, audio, native and social adverts throughout each machine, in keeping with its web site.

The partnership will amplify what Cordless Media is ready to present its prospects.

“Our promoting companions repeatedly requested entry to our information for activation throughout video, social and audio streaming platforms,” stated Cordless Media CEO Darren Chausse, within the press launch. “With linear media budgets declining in favor of CTV and podcast listening, we made the strategic choice to decouple our information from our media for activation in demand-side platforms. We’ve unlocked new income streams for our publishers, throughout mediums they may not be working in, whereas giving manufacturers direct entry to the only most useful viewers on-line.”

“It’s one other approach for MLS and actual property web sites to earn from their audiences,“ Chausse informed Inman on a cellphone name. ”They’ll earn non-dues primarily based income.“

Headquartered in Ventura, California, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. Cordless Media relies in Tempe, Arizona.

E mail Craig Rowe